The Salão Casamoda Verão 25 celebrates the power and symbolism of water, highlighting its essential role in fashion and sustainability. With the fashion industry consuming 93 million cubic meters of water annually, the event seeks to raise awareness about smart and conscious water usage.
Returning for another edition, designer Hanna Inaiáh was invited to create this year’s campaign, bringing her AI-driven artistic vision to merge fashion and Brazil’s paradise waters. Her digital approach transforms the narrative, reinforcing how technology and sustainability can coexist in the fashion world.
The event, held April 23–26, will feature influential talks led by Xavier Neto and Ester Morgan, covering topics such as ‘The Future of Retail’ and ‘The Power of Connection’. Speakers include Nathalie Klein (NK Store), Simone Sancho (Belong Be), Patricia Carta (Harper’s Bazaar Brasil), Carlos Ferreirinha, and Carol Ribeiro.
The Harper’s Bazaar Brasil partnership continues with "Bazaar Ama", curated by Guilherme de Beauharnais, highlighting standout pieces from the exhibiting brands. A private runway show by CHARTH on April 22 will set the stage for an edition focused on fashion’s evolution, innovation, and environmental responsibility.
